Harris international under their product Rock Boom an energy drink have announced a one year renewable partnership with FUFA as they will be sponsoring the 2023 FUFA Drum tournament.
The partnership worth 120M Uganda Shillings was announced on Tuesday 4th April at their offices in Kawempe in one year renewable contract.
The FUFA president Moses Magogo was pleased with the partnership as he looks to it as step forward in promoting the game of football across the country.
“Our vision is to become the number one footballing nation in Africa on and off the field and we can only achieve this by Promoting, developing and protecting the game. FUFA Drum is one of the avenues we use to promote football.”
“As FUFA, we are glad to have Rock Boom on board as partners of the FUFA Drum. We believe this is a tournament that touches everyone regardless of tribe, race, gender or background. This partnership will help us to promote football across the country.’ said the FUFA President Moses Magogo.
Harris international Sales and Marketing operations manager Mr. Mahmoud Seblini believes that the partnership will be of huge help in pushing the brand of the FUFA Drum
“Our slogan as Rock Boom is (Feel the positive energy). We believe this partnership will help in pushing the FUFA Drum, a tournament that is full of excitement.” He indicated.
For the FUFA Drum organising committee Chairman Rogers Byamukama welcomed Rock Boom on board as he assures them that they will indeed have value for their money.
It is important to have a platform that brands like Rock Boom can embrace to ensure that we keep promoting football in this country. We believe Rock Boom will get value for money and we are equally happy to associate with them.’
The FUFA Drum tournament is well know for attracting a huge crowd as it played throughout the 16 provinces in Uganda Buganda, Kigezi, Tooro, Ankole, Busoga, Teso, Lango, Acholi, Bukedi, West Nile, Sebei, Karamoja, Kitara,Kampala, Bunyoro and Bugisu.
Harris International Limited is one of Uganda’s leading manufacturers of food and beverages, producing a range of soft drinks, biscuits, confectionery and natural mineral water under the RIHAM family of brands
